About Us

Name Investocafe
Trademark Logo
Incorporation Incorporated in India on Oct 15, 2015 registered as a Partnership Constitution.
Partners Mr. Anvesh Pandey, Mr. Rahul Gehlot, Mrs. Neha Joshi
Registered Office B-302, Cross Roads, IDA Mall, Behind G. Sachanand, Vijay Nagar, Indore-452010, MP
Phone 0722-4051610
Email info@investocafe.com
Grievance grievance@investocafe.com
Website www.investocafe.com
Core Team Company
Service Providers Payment Gateway: Atom Technologies, NACH: HDFC Bank, Website Security: GeoTrust
Certification Providers Registered as a corporate distributors of mutual fund with the Associations of Mutual Funds in India. AMFI Registration Number ARN-107383
Operation & Compliance Support Mr. Rahul Gehlot (Email: rahul.gehlot@investocafe.com ,Ph Nos : 0722-4051610 )
Digital business Mrs. Shruti Sharma (Email: shruti.sharma@investocafe.com)

  • Shruti Sharma

    - Head- Digital Strategy

    Shruti Sharma contributes by driving the Digital Strategy at INVESTOCAFETM. She is also a PhD scholar at Symbiosis International (Deemed University) with wide range of experience inclusive of digital marketing, content creation, academic training. She has also worked as Senior Business Associate with NIIT Technologies Ltd. (now Coforge). Her area of work is multidisciplinary and includes behavioral finance, financial services & customer engagement in digital platforms. She published research papers in reputed journals and presented papers related to mutual fund, crowdfunding & customer engagement in IIM-I, IIM-S and SCMHRD.

  • Anvesh Pandey

    - Founder and Head of Marketing

    Anvesh is committed to make life simpler for investors , CIEL(Centre for Investment Education & Learning) Certified Level 1, AMFI Certifed, Capital Market & Derivatives Market Certifed from NISM & pursuing Ph.D. in Cloud Funding. The idea of Investocafe is his brain child. He leads the idea of simplifying investments and committed to make the investment process simple and delightful. He posses deep understanding of products being offered through Investocafe platform, and has a stint of more then 16 years in banking and investment industry at key leadership positions, and is associated with other start ups too.

  • Rahul Gehlot

    - Founder and Head of Operations

    Rahul is a professional graduate and posses wide experience in the field of investment. He has worked with HDFC Bank and Citi Bank and handled array of investment products. He is competent of scaling up operations and delivery of felicitous services with customer satisfaction. Rahul brings in experience of 15 years of hard work spent while understanding the operational intricacies of various financial and investment products to Investocafe.

  • Neha Joshi

    - Founder and Head of IT

    Neha ensures the smooth functions of online platform and provide cutting edge solutions for complex execution. She is also taking care of maintaining the database and security solutions for Investocafe. Neha holds Masters degree in Computer Science and has a 16 years of experience in the technical field. Neha is author of book named PC-Software, which is part of course curriculum for BCA in DAVV (Devi Ahilya University), Indore. Neha will be leading online engagement and initiatives for exciting customer experience on the platform of Investocafe.

  • Neelam Rathore

    - Founder Member

    Neelam is a committed and proactive professional who retired from the Indian Army as a Captain. During her service in the Indian Army she has served in the most inhospitable terrain and inclement weather conditions wherein she dealt with Human Resource in great depth alongside handling of multifarious equipment of Indian Army. Neelam at Investocafe takes care of the HR department and makes sure that it defines high ethical standards and professionalism to help take our organisation to the next level.

  • Brig Sanjeev Manchanda (Retd)

    - Business Head

    Sanjeev has nearly 35 years of distinguished & impeccable career in different terrains and roles with vast experience in Strategic Planning, Policy Formulation, Budgeting and Cost Control and Regulatory Compliance besides others. He was last associated as Brigadier (Budget & Coordination) at ST Directorate, Army Headquarters, Delhi. An alumni of Shri Ram College of Commerce, also holds M.Phil, MBA and MMS degrees. Is extremely skilled at managing all activities in close coordination with all stakeholders for smooth operations and has expertise in building and leading large teams to leverage internal & external resources to achieve organizational goals.

  • Manvi Jain

    - Marketing Manager

    Manvi has a rich work experience of 14 years into Agency Channel & Corporate Marketing in Tata AIA Life Insurance Company Ltd in Mumbai. Her immense dedication and passion towards work has won her many accolades and accomplished her as a "Go-Getter". After a successful stint into the corporate she decided to pursue her long-fond passion for writing hence she is now a successful Parenting blogger. In Investocafe, she takes care of Marketing and is responsible for Planning, creating and overseeing long-term marketing strategies including the digital platforms. She also ensures expansion of Brand’s awareness/visibility through various marketing activities hence contributing towards the growth of the company.

  • Sameer Nanavati

    Sameer has over 20 years of experience in consumer finance, development finance and management consultancy. Sameer is promoter of Disha Micofin pvt ltd (now, Fincare Small Finance Bank Ltd), which started as a pioneering micro finance institution based in Gujarat, west India. In his professional stint, Sameer has led his financial services distribution company in Gujarat to top position in the region, also expanding to Mumbai, Pune and Bengaluru. Sameer was also associated with Gujarat Lease Finance Limited and Core HealthCare Ltd. Sameer is a B.sc. (Mathematics) and MBA (Marketing).

  • Sameer Mishra

    Sameer has over 22 years of experience as a Banking & Financial services professional. Have traversed through it all- from traditional banking constituting manual ledgers and passbook entries to todays digital banking constituting mobile apps and e-wallets. Along the way people leadership, team management and strong execution capabilities were the key strengths that got acquired and honed during these years.In this long journey sameer has worked with organisations with repute like Bank Of India, ICICI Bank, Fullerton India & Adani Capital. His passion of running marathons and Ultra Marathons has taught him that no aim is impossible if you set your eyes on it and work with focussed approach.

  • Vivek Kothari

    Vivek has over 17 years of experience in the financial services industry. Vivek has worked with stalwarts of financial industry likeAmerican Express Bank Ltd, ICICI Bank Ltd and Reliance Capital Ltd at key leadership roles . In 2009 vivek started with Disha Microfin Pvt Ltd as a co-promoter. Disha Microfin got banking license from RBI and recently launched its banking operations in the name of Fincare Small Finance Bank Ltd. Vivek is also associated as a co-promoter with iLife which is engaged into healthcare services. Vivek has an experience of managing large teams and setting up distribution channels across rural and urban markets. Vivek is a graduate in science and Masters in Business Administration.

card image

May 24 2018

Indore based Investocafe offers customised financial solutions, through their proprietary platform to over 150 locations in India. With automation and tech enabled platform all these services are available in paperless and hassle-free format, Investocafe claims to have created a niche in the competitive Financial industry by their strong ties with Mutual Fund companies and Sturdy Customer Association.

card image

May 17 2018

In this fast-growing world of digitization,I realized unavailability of a platform which caters to End to End financial needs of a customer electronically. That is how the bootstrap Investocafe came into existence in 2015, along with Rahul Gehlot and Neha Joshi. Investocafe is my brain child. I firmly believe in the idea of simplifying investments and committed to make the investment process simple and delightful.I have a stint of more than 8 years in banking and investment industry at key leadership positions and am associated with other start-ups too.

card image

Apr 02 2018

Indore based Investocafe offers customized financial solutions, through their proprietary platform to over 150 locations in India. With automation and tech-enabled platform all these services are available in the paperless and hassle-free format, Investocafe claims to have created a niche in the competitive Financial industry by their strong ties with Mutual Fund companies and Sturdy Customer Association.





Commission Rates(PAYOUT STRUCTURE)
Here’s a list of Mutual Fund companies that we work with and the commission rates we earn from them.


AMC NAME UPFRONT Spacial Trail 1st Year
(B 30 Locations)(%)
UTI AMC NIL 1.5 1.3 1.3 1.3 1.3
BIRLA SUNLIFE AMC NIL 1.5 0.9 0.9 0.9 0.9
IDFC AMC NIL 2.0 0.8 0.8 0.8 0.8
AXIS AMC NIL 1.5 0.8 0.8 0.8 0.8
SBI AMC NIL 2 1 1 1 1
TATA AMC NIL 1.50 0.75 0.75 0.75 0.75
ICICI AMC NIL 1.50 0.90 0.90 0.90 0.90
Kotak NIL 1.75 1.25 1.25 1.25 1.25
Nippon India NIL 0 1.20 1.20 1.20 1.20
DSP NIL 1.75 0.80 0.80 0.80 0.80
HDFC NIL 1.50 0.55 0.55 0.55 0.55
LIC NIL 1.00 1.00 0.90 0.90 0.90


AMC NAME UPFRONT Spacial Trail 1st Year
(B 30 Locations)(%)
TRAIL 1st YEAR (%) TRAIL 2nd YEAR (%) TRAIL 3rd YEAR (%) TRAIL 4th YEAR (%)
UTI AMC NIL 0 1.15 1.15 1.15 1.15
BIRLA SUNLIFE AMC NIL 1.50 1.00 1.00 1.00 1.00
IDFC AMC NIL 0.75 0.90 0.90 0.90 0.65
AXIS AMC NIL 1.50 1.00 1.00 1.00 1.00
SBI AMC NIL 1.00 0.60 0.60 0.60 0.60
TATA AMC NIL 1.50 0.75 0.75 0.75 0.75
ICICI AMC NIL 0 0.85 0.85 0.85 0.85
Kotak NIL 1.75 1.10 1.10 1.10 1.10
Nippon India NIL 0 1.15 1.15 1.15 1.15
DSP NIL 1.75 1.10 1.10 1.10 1.10
HDFC NIL 1.50 0.55 0.55 0.55 0.55
LIC NIL 0.25 0.85 0.75 0.75 0.75


AMC NAME UPFRONT Spacial Trail 1st Year
(B 30 Locations)(%)
TRAIL 1st YEAR (%) TRAIL 2nd YEAR (%) TRAIL 3rd YEAR (%) TRAIL 4th YEAR (%)
UTI AMC NIL 0.00 0.00 0.00 0.00 0.00
BIRLA SUNLIFE AMC NIL 0 0.30 0.10 0.10 0.10
IDFC AMC NIL 0 0.80 0.80 0.80 0.80
AXIS AMC NIL 0.30 0.30 0.30 0.30 0.25
SBI AMC NIL 0 0.45 0.45 0.45 0.45
TATA AMC NIL 0 0.60 0.60 0.60 0.60
DSP NIL 0 0.40 0.40 0.40 0.40
ICICI AMC NIL 0 0.80 0.80 0.80 0.80
Kotak NIL 0.45 0.65 0.65 0.65 0.65
Nippon India NIL 0 0.35 0.35 0.35 0.35
HDFC NIL 1.00 0.65 0.65 0.65 0.65
LIC NIL 0 0.10 0.10 0.10 0.10


AMC NAME UPFRONT Spacial Trail 1st Year
(B 30 Locations)(%)
TRAIL 1st YEAR (%) TRAIL 2nd YEAR (%) TRAIL 3rd YEAR (%) TRAIL 4th YEAR (%)
UTI AMC NIL 1.50 1.35 1.35 1.35 1.35
BIRLA SUNLIFE AMC NIL 1.50 1.10 1.05 1.05 1.05
IDFC AMC NIL 2.00 0.80 0.80 0.80 0.60
AXIS AMC NIL 1.25 0.90 0.90 0.90 0.90
SBI AMC NIL 1.55 - 1.65 0.90 - 1.10 0.90 - 1.10 0.90 - 1.10 0.90 - 1.10
TATA AMC NIL 1.50 0.75 - 0.95 0.75 - 0.95 0.75 - 0.95 0.75 - 0.95
DSP NIL 1.75 0.90 0.90 0.90 0.90
ICICI AMC NIL 1.50 0.80 - 1.10 0.80 - 1.10 0.80 - 1.10 0.80 - 1.10
Kotak NIL 1.75 0.90 0.90 0.90 0.90
Nippon India NIL 0 1.05 1.05 1.05 1.05
HDFC NIL 1.05 0.55 0.55 0.55 0.55
LIC NIL 1.00 0.90 0.90 0.90 0.90


AMC NAME UPFRONT Spacial Trail 1st Year
(B 30 Locations)(%)
TRAIL 1st YEAR (%) TRAIL 2nd YEAR (%) TRAIL 3rd YEAR (%) TRAIL 4th YEAR (%)
UTI AMC NIL 0 0.05 - 0.55 0.05 - 0.55 0.05 - 0.55 0.05 - 0.55
BIRLA SUNLIFE AMC NIL 0 0.05 - 0.30 0.05 - 0.10 0.05 - 0.10 0.05 - 0.10
IDFC AMC NIL 0 0.05 - 0.15 0.05 - 0.15 0.05 - 0.15 0.05 - 0.15
AXIS AMC NIL 0.30 0.05 - 0.30 0.05 - 0.30 0.05 - 0.30 0.05 - 0.15
SBI AMC NIL 1.50 0.05 - 0.60 0.05 - 0.60 0.05 - 0.60 0.05 - 0.60
TATA AMC NIL 0 0.05 - 0.35 0.05 - 0.35 0.05 - 0.35 0.05 - 0.35
ICICI AMC NIL 0 0.05 - 0.50 0.05 - 0.50 0.05 - 0.50 0.05 - 0.50
Kotak NIL 0.35 0.75 0.75 0.75 0.75
Nippon India NIL 0 0.05 - 0.50 0.05 - 0.50 0.05 - 0.50 0.05 - 0.50
DSP NIL 0 0.05 - 0.25 0.05 - 0.25 0.05 - 0.25 0.05 - 0.25
HDFC NIL 0 0.05 - 0.50 0.05 - 0.50 0.05 - 0.50 0.05 - 0.50
LIC NIL 0 0.05 0.05 0.05 0.05

Refund & Grievance Policy

Investocafe provides you the following:
  1. Introduction : Investocafe has a holistic approach towards its customer on setting up service standards and continuously improvising customer experience based on market practice, regulatory requirement as well as customer feedback across multiple channels. Investocafe ensures to provide multiple channels to customers to provide feedback on the services as well as to lodge their rievances. Investocafe aims to ensure quick and effective handling of customer grievance, as well as prompt corrective & preventive action in order to avoid recurrence.
    In order to meet the above objective, Investocafe outlined a framework for redressal of customer grievances and documented it in the form of a policy for the reference of its customers. Investocafe shall ensure that the Customer Grievance Redressal Policy is also available in public domain (on its website and at branches).
  2. Scope and Objectives:The objective of the policy is to spell out the framework for Grievance Redressal and to ensure that:
    1. All customers are treated fairly and in an unbiased manner at all times
    2. All issues raised by customers are dealt with courtesy and resolved on time
    3. Customers are made completely aware of avenues to escalate their grievance and their rights to alternate remedies if they are not fully satisfied with the response or resolution to their grievance
    4. The employees shall work in good faith and without prejudice towards the interest of the customer Through this policy, Investocafe shall ensure that a suitable mechanism exists for receiving an with specific emphasis on resolving such cases fairly and expeditiously regardless of source of the case. The policy entails adherence to the provisions prescribed by the regulator from time to time.
  3. Tenets of grievance redressal:Investocafe shall be guided by the following tenets in its approach to grievance redressal:
    1. Customer Awareness: Investocafe shall endeavour to make continuous efforts to educate its customers to enable them to make informed choices regarding products as well as channels to approach for grievance redressal.
    2. Fairness & transparency: The customer’s grievance shall be examined in all fairness and Investocafe shall take a balanced approach to resolve the same in a timely and efficient manner.
    3. Escalation: All responses to customer grievances will provide an escalation matrix mentioning the details of the next level of grievance redressal for the customer.
    4. Review: Investocafe shall have a regular process of internal review of customer grievances at multiple hierarchies to enhance Quality and effectiveness of customer service
  4. Definition of Query and Complaint: Investocafe has clearly defined Complaints and Queries so that customer issues are logged accurately. Process of handling general customer grievances
    1. Touch points to report customer grievances: Customers will be informed about the channels available for referring/seeking redressal of grievances. These are:
      1. Branches
      2. Phone Support
      3. Website Support
    2. Turnaround time: Depending on the nature of the grievance, specific timelines have been set for different categories. Grievances shall be resolved in a proper and time bound manner with detailed advice to the customer. The customer is kept informed in case of any delay envisaged in resolution of the grievance beyond the stated timelines.
    3. Sources of grievances: Apart from direct grievances from customer, grievances received through various regulatory bodies shall be handled centrally under the Grievance redressal cell.
    4. Mode of response: Investocafe shall ensure that the mode of response is as per the mode of customer intimation received e.g. cases received through e-mail shall be responded though e-mail.
    5. Escalation of grievances: Investocafe has a two-tier escalation mechanism for customer grievances, as given below:
      1. 1stLevel:
      2. 2ndLevel:
      3. 3rd Level:
      4. Branches / Phone / Website Grievance Redressal Grievance Officer (GO)

    6. Employee training and awareness: All employees at customer facing channels and other support departments shall be periodically trained in handling customer grievances. This would include functional training as well as training in soft skills.
  5. Review & Oversight of monitoring customer grievances:
    1. Analyse/conduct a root-cause analysis of the complaints logged on a quarterly basis. The analysis shall be carried out basis the nature and type of complaint with a view to identify areas of complaints which are endemic in nature and require process review / procedural change.
    2. The analysis shall also include review of closure of case (adequacy of closure as well as timeliness). Key aspects of the analysis shall be highlighted to the senior management. Summary of the complaints received and closed shall be reported as part of calendar of reviews prescribed by the regulator.
    3. Pro-active monitoring by the Complaints Management Cell shall be carried out at a monthly frequency on sample basis for frequent areas of complaints to raise issues to the concerned units including for cases not resolved or inadequately resolved or incorrectly logged.
    4. Customer feedback by way of complaints and through structured Customer Service Committee meetings shall be analysed and acted upon.
Investocafe provides you the following:
  • The User hereby understands, acknowledges and confirms that in the event the application for subscription does not comply with the provisions of the Scheme Information Documents (SID), the AMC or Trustees or the Mutual Fund or its Registrar Transfer Agent (RTA) retains the absolute right and discretion to eject and not to process such application, and refund the subscription money without being liable for such rejection.
  • The User understands that the payment for the transaction request shall be through a payment gateway and the AMC/the Mutual Fund/ Trustees/Sponsors/CAMS will not be liable for any failures in the link or for any fraud (either at the payment gateway's end and/or the bank's end) that could take place at the time of making payment and the User undertakes to inform Investocafe immediately in case the Unit holder's bank account is debited but corresponding Units are not allotted to the Unit holder. Refund will be done by the AMC/Payment Aggregator as per the defined TAT and in the source account only.

FAQs (Frequently Asked Questions)

Investocafe provides you the following:
  • Hassle free and paperless investments.
  • Single platform to invest in multiple mutual funds at one go.
  • Regular advising right from making an investment decision to executing redemption of your investments.
  • Helps you keep your investments only few clicks away to update you regularly for making any decision.
  • and above all helps you set your goals for investments.
You can invest as low as Rs 500 through SIPs & Rs 5000 in lumpsum, depending upon mutual fund you have selected to invest, however minimum amount for investment in mutual funds differs from scheme to scheme
KYC Stands for 'Know Your Customer'. Know your customer (KYC) policy is an important step developed globally to prevent identity theft, financial fraud, money laundering and terrorist financing. The objective of KYC is to enable banks to know and understand their customers better and help them manage their risks prudently.
Financial Action Task Force (FATF) spotted the need for much effective guidelines for KYC. These guidelines were need of the hour to make the following acts more effective.
  • Combating Finance of Terrorism (CFT)
  • Anti Money Laundering act (AML)
Based on recommendations of FATF a circular was passed in the year 2004 and recently updated in 2009 that has set of norms, which banks had to follow for KYC.
Don't worry it is a very simple process, you can call our executive or mail us your query we will get your KYC compliance done and it would be one time paper work before starting your investments.
Investocafe does not charge you for its services. We get our payout from mutual fund companies in lieu of proving services to investors
We have certain tools and calculators which help you to identify the amount you need to invest to achieve your goal. It's very simple try it
By providing few details you can help us in identifying your risk profile and we can guide you, where and how much to invest to achieve your goals.
Your personal details are absolutely safe with us and we will not share this with anyone apart from the regulators. The amount will get transferred from your bank account to AMC's mutual fund account directly and investments are always held with investors name.
Yes, you can transfer your investments to other broker ARN by giving broker code change request and also you can give instruction to redeem, subscribe, change in address etc certain request to AMC simultaneously having association with Investocafe too.
These funds are selected on certain parameters like past performance, return, selection of assets by fund etc and their ability to perform in future in recent market conditions which help you in achieving your goal within the time horizon. You can also invest in other funds too if you wish to and for that you need to inform us in advance in which fund you wish to invest.
Investocafe provides a continuous support to manage your online account and in case if you wish to close the same we can help you on that too. The investments will be in your name and can be kept ongoing irrespective whether you are keeping online account with Investocafe or not.

Please feel free to contact us on info@investocafe.com or call us at 0731-4043703 for any kind of query it would be our pleasure to help you.

Contact Info

  •   B-302, Cross Roads, IDA Mall, Behind G. Sachanand, Vijay Nagar, Indore-452010, MP
  •   0722-4051610
  •   info@investocafe.com

Follow Us


Mutual fund investments are subject to market risks. Please read the scheme information and other related documents carefully before investing. Past performance is not indicative of future returns. Please consider your specific investment requirements before choosing a fund, or designing a portfolio that suits your needs.
Investocafe.com (with ARN code - 107383) makes no warranties or representations, express or implied, on products offered through the platform. It accepts no liability for any damages or losses, however caused, in connection with the use of, or on the reliance of its product or related services. Terms and conditions of the website are applicable.

© 2024 All Rights Reserved By Investocafe.com